If you haven’t heard by now, Crossfit has pulled the plug on ALL their social media accounts on both Facebook and Instagram.
In the blink of an eye, over 10 million FB and IG followers and/or fans were left with blank pages.
At first, there was confusion from the Crossfit community as to what happened and why.
There were screenshots from top Crossfit athletes saying goodbye.
Rumors started circulating.
Now that we have the official word from Crossfit HQ, all I can say is…
BRAVO GREG GLASSMAN!
In a nutshell, Crossfit HQ has strong moral beliefs about what fitness should be.
Crossfit has clearly defined views on what nutrition should look like, what exercise should look like, and what your overall well-being should be like.
Most importantly, Crossfit has strong values about ethics and integrity.
Whether you agree with Crossfit or not, they have every right to their opinion and to run their business any way they want to.
In this case, Facebook and their unilateral power of censorship crossed the line for the final time.
They deleted a South African based user group called Banting7DayMealPlan for no apparent reason.
This was a group promoting healthy eating with real foods instead of processed crap.
That user group had 1.65 million users, which is a very big and powerful page.
The Reasons Explained
I definitely encourage you to read the official announcement from Crossfit HQ, but here are some of the reasons directly from their statement.
They all center around the multitude of issues with Facebook and their sinister ways.
1. Facebook collects and aggregates user information and shares it with state and federal authorities, as well as security organizations from other countries.
2. Facebook collaborates with government security agencies on massive citizen surveillance programs such as PRISM.
3. Facebook censors and removes user accounts based on unknown criteria and at the request of third parties including government and foreign government agencies.
4. Facebook collects, aggregates, and sells user information as a matter of business. Its business model allows governments and businesses alike to use its algorithmically conjured advertising categories as sophisticated data-mining and surveillance tools.
5. Facebook’s news feeds are censored and crafted to reflect the political leanings of Facebook’s utopian socialists while remaining vulnerable to misinformation campaigns designed to stir up violence and prejudice.
6. Facebook, as a matter of business and principle, has weak intellectual property protections and is slow to close down IP theft accounts.
7. Facebook has poor security protocols and has been subject to the largest security breaches of user data in history.
8. Facebook is acting in the service of food and beverage industry interests by deleting the accounts of communities that have identified the corrupted nutritional science responsible for unchecked global chronic disease. In this, it follows the practices of Wikipedia and other private platforms that host public content but retain the ability to remove or silence—without the opportunity for real debate or appeal—information and perspectives outside a narrow scope of belief or thought. In this case, the approved perspective has resulted in the deaths of millions through preventable diseases. Facebook is thus complicit in the global chronic disease crisis.
The Problem With Social Media
I personally LOVE they pulled the plug on FB & IG, and gave them the theoretical middle finger.
In my opinion, social media is a virus that serves little benefit and does more harm than good.
The fact that so many people base the ‘value’ of their lives on how many likes and shares they get is an even bigger problem, but this isn’t the forum for that conversation.
Yet… it’s a necessary evil to a certain degree.
We use it for business purposes, because that’s where the audience is.
That’s where the attention is.
And in today’s world, if you don’t understand that we are fighting for the attention of a person, you don’t understand business of today.
And when you’re a newer brand like we are, we have to be everywhere if we want to even give ourselves a chance to succeed.
Crossfit on the other hand already is an established brand.
While there’s no crystal ball to see how this is going to play out for them, they at least have the leverage to be able to make this move.
Most businesses don’t have that luxury.
Why Greg Glassman & Crossfit Should Be Applauded
Without getting into my personal views too much, everything Crossfit HQ said is right on point.
People or companies who promote eating real and organic foods instead of processed crap are being targeted.
Lifestyle choices that get you healthy and off of prescription meds are being targeted.
Ideas and programs that promote a balanced and healthy life are being targeted.
That’s sounds a lot like Crossfit to me.
It’s refreshing to see Crossfit HQ put the needs of their community ahead of making the almighty dollar.
It takes courage and guts to drop the social media platforms that have helped make their brand what it is today.
Do you know how many CBD pages or content have been removed on Facebook with no warning?
There have been too many to count.
And why would CBD content be targeted?
Because when people realize they can replace their dangerous meds with plant-based medicines, Big Pharma will lose money.
If Big Pharma loses money, then they lose power.
Yes… it’s all about money, power, and control.
My partner and I started Wod Recovery Rx because we want to be in control of our own health, on our terms.
What You Can Do
Embrace the decision.
Don’t get upset because you can’t see your favorite senior citizens deadlifting jugs of liquid on IG.
Just go to their other platforms like YouTube, Twitter or their own website.
And don’t worry.
The Crossfit community is big enough where someone will step in and do it justice.
We have great content creators and curators that make us laugh and keep us informed.
There are other companies already filling the gaps and kicking some serious butt doing it.
We are in good hands.
At some point we will be able to look back at this move from Crossfit HQ.
Will it be regarded as a bold move that strengthened the Crossfit community?
Or will it be the move that was the start of the decline of Crossfit overall.
Only time will tell.
What are your thoughts about all of this?
You Kill The Wod, We’ll Recover The Bod!
(editorial note: while the official statement leaves me with a few questions, specifically why leave FB & IG for data privacy but not YT or Twitter, I’m going to take Crossfit’s word ‘as is’ unless new information arises. Nevertheless, the main point I have is that the overall concept of social media is bad and leaving it is perfectly fine by me, no matter the reason.)